small business owner sitting at desk
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8 Easy Tips for Growing Customer Loyalty

Most marketing strategies focus on how to get customers to purchase your product, but customer retention is just as important. Luckily, strategies to grow customer loyalty can be simple and affordable.

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How to Write a Follow-Up Email After No Response

You get a new lead through your website. It sounds like they’re a great fit for you, and you immediately shoot them an email back telling them you’re excited to talk with them and proposing a few times to chat. Then nothing happens. They never respond. It’s just...silence.

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Customer POV: 3 Steps to Choosing the Right Business for the Job

I’m a huge fan of small businesses, and while I don’t own one, I’ve worked with many small businesses for both personal and professional needs. I typically will reach out to a small business when I have a service that needs to be performed. Whether that’s getting my A/C or garage door fixed to getting a new animated video created for work – I will usually evaluate a business based on 3 things.

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4 Reasons Why Small Businesses Fail, and How to Avoid Them

Everyone loves a good underdog story. Watching a character fall and get kicked while down, only to rise like a phoenix from the ashes, stronger than ever—it’s storytelling gold! While it’s entertaining to watch the underdog come back and kick ass, some important aspects of this trope get lost in the mix. I’m talking about the failures and the lessons the underdog learns along the way.

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